SAB Innovation Centre
Branding and Identity
We were responsible for leading the 2D design direction and developing all brand applications for the SAB Innovation Center initiative. This included creating the full suite of visual assets used across the space, from large-format environmental graphics and wayfinding systems to internal communication materials and functional signage.
We established a cohesive visual language that aligned with SAB’s corporate identity while introducing new design elements focused on innovation, collaboration, and people-centric storytelling.
BRAND IDENTITY
LOGO DESIGN
MOCK UPS
VISUAL IDENTITY
Year December 2024
Our work involved producing production-ready files for fabrication, coordinating with project managers and suppliers, and ensuring visual consistency across all printed and digital deliverables used throughout the center. The final output helped transform the environment into a clear, branded experience that supported both daily operations and high-level presentations for teams, partners, and visitors.
