Riyadh Music Week
Brand identity proposal
We were responsible for developing the branding and visual identity for Riyadh Music Week, a multi-event cultural program celebrating music, creativity, and industry collaboration across the city.
The project encompassed three distinct events; the Music Makers Summit held at JAX District, the Cultural Networking Event at Bujairi Terrace, and the IMMF Awards hosted at AlMashtal, each with its own atmosphere, audience, and spatial context.
EVENT BRANDING & COLLATERALS
MOCK UP DESIGNS
PRINT READY FILES
Year October 2025
Our role involved creating a unified brand system that could be flexibly adapted across all three events while maintaining a consistent visual language. This included designing the core identity, event-specific applications, and a full suite of collaterals such as badges, wayfinding, invites, and notebooks. We also developed mockups and visual guidelines that informed how the branding would live across different venues and formats.
In parallel, we worked closely with 3D designers to translate the visual identity into the physical environment, ensuring that graphics, stage elements, and spatial applications felt cohesive and immersive.
