Boulevard City & Boulevard World
Brand identity
We collaborated on the full branding and visual identity for Zeela’s haunted House and a series of Egyptian themed escape rooms launched across Boulevard World and Boulevard City. These attractions were designed to offer immersive, story-driven experiences during Riyadh Season, combining theatrical environments, puzzle-based storytelling, and atmospheric design.
EVENT BRANDING & COLLATERALS
LOGO DESIGN
MOCK UP DESIGNS
PRINT READY FILES
Year October 2023
For Zeela House, a haunted house concept, we developed a dark, tension-filled identity rooted in mystery and psychological thrill. This included crafting the primary brand mark, color palette, iconography, and visual motifs that echoed the storyline and architectural elements. We designed environmental graphics, entrance visuals, warning signage, and in-experience touchpoints that enhanced fear, anticipation, and immersion from the moment visitors entered the queue.
Our work focused on creating distinct identities for each storyline while maintaining a consistent design framework across the wider attraction. We developed logo systems, graphic languages, room-specific signage, in-room clues, instructional materials, staff badges, and safety notices. Each identity was built around the core theme of its escape challenge, whether adventure, mystery, or suspense, ensuring that every detail supported the narrative and helped guests intuitively navigate the experience.
