The Brief
Zeela House is a large-scale haunted house attraction located in Riyadh’s Boulevard City, designed to deliver thrilling, immersive, and cinematic scare experiences for visitors.
Blending storytelling, atmospheric set design, and live actors, Zeela House takes guests through a series of dark, suspenseful environments that heighten fear, curiosity, and adrenaline.
As one of the key entertainment attractions during the Riyadh Season, it required a visual identity that feels eerie, bold, and instantly intriguing.
Our Role
Anchor Point developed the full branding and visual identity for Zeela House, crafting a look and feel that captures the essence of horror and mystery. We designed a striking logo, a dark and atmospheric color palette, and graphic elements inspired by shadows, suspense, and psychological fear.
Our work expanded across all visitor touchpoints, including signage, entrance graphics, interior branding cues, tickets, staff uniforms, promotional materials, and digital assets.
By shaping a cohesive and immersive identity, Anchor Point elevated the overall guest experience and ensured that the branding amplified the tension, storytelling, and theatrical atmosphere of the haunted house.
