We developed a refined logo and invitation that aligned seamlessly with the established visual identity of Diriyah. The goal was to create a mark that felt prestigious and contemporary while remaining authentic to Diriyah’s signature style, known for its elegant typography, heritage-inspired tones, and understated sophistication.

The logo features a modern interpretation of the number “300,” using overlapping circular forms and graceful letterforms to symbolize unity, leadership, and collective progress. The color palette and typographic choices were intentionally kept within Diriyah’s brand language, ensuring consistency across all touchpoints and reinforcing the cultural and institutional significance of the event.