The Brief
The Chamber of Imhotep is an Egyptian-themed escape room located in Riyadh’s Boulevard World, inspired by the ancient architect, healer, and legendary figure Imhotep. The experience transports players into a forgotten chamber filled with hieroglyphics, ancient mechanisms, riddles, and hidden pathways.
Designed to feel authentic, mysterious, and cinematic, the escape room challenges visitors to uncover secrets, solve puzzles, and escape before the chamber’s ancient “curse” awakens.
The attraction needed a brand identity that reflects the mythology, grandeur, and intrigue of ancient Egypt, while remaining engaging and visually captivating for modern audiences.
Our Role
We developed the full branding and identity system for The Chamber of Imhotep, creating a visual world that blends archaeology, mythology, and suspense. Our work included:
Logo Design: A custom mark inspired by Egyptian iconography, sacred geometry, and symbols associated with Imhotep’s legacy.
Visual Language: A rich, earthy color palette, textured patterns, and typography influenced by hieroglyphics and temple inscriptions.
Through a fully immersive visual direction, Anchor Point helped bring the legend of Imhotep to life, creating a brand identity that deepens the escape-room experience and enhances the sense of adventure, mystery, and historical depth.
