The Brief
The SAB Innovation Center initiative was created to showcase SAB’s commitment to forward-thinking solutions, digital transformation, and human-centred banking experiences.
The space serves as a hub for collaboration, idea generation, and technology-driven discussions, bringing together teams, partners, and stakeholders to explore new possibilities within the financial sector.
Our Role
Our role focused on translating this vision into a cohesive visual environment by designing all 2D applications, environmental graphics, communication materials, and wayfinding systems.
The goal was to build a branded experience that reflects innovation, clarity, and progress while supporting the center’s functionality for workshops, presentations, and client engagement.
