eSports World Cup (EWC)
Event branding
This projects centered around a large-scale eSports tournament hosted in Riyadh, bringing together international teams, live audiences, and global viewers through streaming platforms.
The event aimed to position Riyadh as a growing hub for gaming and esports, combining high-energy competition with an immersive fan experience aligned with Saudi’s broader entertainment and creative ambitions.
EVENT BRANDING & COLLATERALS
MOCK UP DESIGNS
PRINT READY FILES
Year August 2024
We were responsible for developing and applying the visual identity across all on-ground and digital touchpoints. The goal was to create a bold, dynamic look and feel that resonated with the gaming community, worked seamlessly with lighting and 3D environments, and remained functional and clear for both players and visitors.
We designed key event collaterals such as accreditation badges, wristbands, directional and wayfinding signage, venue branding, backdrops, and screens, as well as templates for schedules and information panels.
