The Brief
Oblivion is an entertainment and party-planning brand known for hosting official underground events across Saudi Arabia. The brand curates high-energy, immersive nightlife experiences that blend music, art, and subculture, creating exclusive gatherings for a community that values creativity, freedom, and expression.
Oblivion needed a visual identity that captures the essence of the underground scene—dark, edgy, modern, and intentionally mysterious—while remaining refined and cohesive enough for official event operations.
Our Role
We crafted the full branding and identity system for Oblivion, designing a visual world that reflects its raw, electrifying, and unconventional spirit. We created the Logo, a bold, minimal mark that hints at mystery and disappearance, echoing the name “Oblivion.”
Through a cohesive and cinematic identity, we helped establish Oblivion as a distinct and influential name in Saudi’s emerging underground entertainment scene, setting the tone for nights built on energy, secrecy, and unforgettable moments.
