The Brief

Justice is a Saudi-based legal services platform that connects individuals and businesses with qualified lawyers across various specialties. The company aims to simplify access to legal support by offering a trusted, user-friendly system where clients can find the right legal expertise with confidence and ease.

Justice required a strong, symbolic brand identity that communicates credibility, authority, and cultural relevance—anchored in values of fairness, protection, and integrity.

Our Role

At Anchor Point, we developed the complete branding and visual identity for Justice, designing a logo rooted in meaningful Saudi and legal symbolism. The final mark combines three core elements:

  • The Traditional Saudi Dagger (Janbiya): Representing heritage, protection, and national identity.

  • The Scales of Justice: Symbolizing fairness, balance, and lawful judgment.

  • The Pillars: Reflecting stability, integrity, and moral grounding.

We expanded this concept into a full identity system, including color palette, typography, brand applications, and digital assets. Our work ensured that Justice’s visual language conveys professionalism, trust, and cultural authenticity, positioning the platform as a reliable and reputable gateway between clients and legal experts.