The Brief

Behind the Badge is a podcast dedicated to exploring the stories, experiences, and human moments behind Saudi Arabia’s security, emergency, and public safety sectors.

It highlights the people behind the uniform, their challenges, achievements, and the impact they make on society.

The show offers listeners a deeper, more personal look at the individuals, giving a platform to voices that are often unheard but deeply respected.

Our Role

We developed the visual identity for Behind the Badge, shaping a brand that feels modern, authoritative, and human-centered. We crafted a strong logo system, color palette, and typographic style that reflects trust, clarity, and professionalism.

Our team designed logo, and podcast promotional materials such as LED screen posters. The result is a cohesive identity that elevates the podcast, strengthens recognition, and aligns with the values and purpose of the platform.

Illustration of the message 'Behind the Badge' with a police badge icon, in white, on a dark purple background.
Line drawing of a podcast microphone and a badge, labeled 'Podcast Mic' and 'Badge' respectively.

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A maroon brochure titled 'Behind the Badge' with an illustration of a tower silhouette and placeholder text, placed on a wooden surface next to a potted green plant.