The Brief

Arab Expo is a leading event management and exhibition company in Saudi Arabia, known for delivering large-scale conferences, festivals, and high-profile activations across the region.

With a growing presence and an increasingly diverse audience, Arab Expo required an Arabic adaptation of its brand identity that maintains the integrity, professionalism, and recognition of the original English logo, while resonating authentically with the local market.

Our Role

We were commissioned to translate and redesign the Arab Expo logo into Arabic, ensuring a seamless visual connection between both language versions. Our work included: Arabic Logo Translation & Design, Typography & Form Development, Visual Alignment: Ensuring that both logos work together across all applications, digital, print, signage, and event materials.

By delivering a refined and culturally aligned Arabic logo, we strengthened Arab Expo’s brand presence within the region and enabled the company to communicate with audiences more authentically and effectively.